It’s October, and Pumpkin Spice Lattes are back in full force! What is your opinion on them? Are you excited to get one (or have you already bought one…or two…or five…), or could you not care less? How do you think your opinion compares to the opinions of other coffee drinkers?
CANADIANS ARE SOMEWHAT DIVIDED ABOUT PUMPKIN SPICE LATTES…
In September 2020*, we asked Canadian coffee drinkers whether they’re excited that Pumpkin Spice Lattes are returning to coffee shops across Canada. Their opinions are somewhat divided: 25% are excited, 35% don’t like Pumpkin Spice Lattes, and 31% are indifferent.
We also asked Canadian coffee drinkers who are excited about the return of Pumpkin Spice Lattes whether they prefer Starbucks or Tim Hortons Pumpkin Spice Lattes, and over half (52%) prefer the ones from Starbucks.
Whether you’re Team Pumpkin Spice Latte or not… what if we told you there is a way to answer surveys online and earn points that you can redeem for coffee (or a bunch of other rewards, if you aren’t a coffee fan)? Interested in learning more? Read on.
WHAT IS LEO?
LEO, short for Leger Opinion, is the largest proprietary panel in Canada. It was created by Leger, the largest Canadian-owned survey, market research and analytics company, in 2004. On LEO, you can complete online surveys on a variety of topics. Our community is made up of Canadians and Americans, and it has over 400,000 members.
We conduct surveys on behalf of many different organizations, including businesses, governments, and more. They want to know what you think so they can improve the products and services they offer to the public.
If you want to make some extra money (or earn some extra coffee!) while sharing your honest opinion in a 100% confidential environment, LEO is for you… and it’s completely free to use!
HOW CAN YOU EARN YOUR NEXT PUMPKIN SPICE LATTE (OR COFFEE)…AND WHAT IF YOU’RE NOT A COFFEE FAN?
First, you’ll need to sign up for LEO. To do so, click here and follow the steps.
When you complete online surveys (using a web browser or the LEO App), you’ll receive LEO points that you can redeem for rewards like Starbucks or Tim Hortons gift cards. Not a coffee fan? No problem! LEO isn’t just for coffee lovers: we also offer rewards in the form of PayPal transfers, prepaid Visa cards, Uber or Uber Eats credits, and more!
Are you going to earn enough points on LEO to buy your own coffee franchise? Probably not. But if you’re looking to make a little money while answering interesting surveys on a variety of topics, we’ve got you covered!
In addition to rewards, we also run contests for our members every month!
HOW DO WE PROTECT YOUR PRIVACY?
At LEO, we want to hear your honest opinions, no matter how positive or negative they are. The opinions you share on LEO stay confidential. To learn more about how we protect your privacy, click here to read our full Privacy Policy.
WE HOPE TO WELCOME YOU TO THE LEO COMMUNITY SOON!
Don’t forget to sign up here if you haven’t already!
For any questions, please contact support@legeropinion.com.
*Online survey conducted by Leger from September 11-13, 2020, among 1,539 Canadians 18 years of age or older (including 1,194 who drink coffee), randomly selected from the LEO panel. Using 2016 Census reference variables, the data were analyzed and weighted by our statisticians according to gender, age, mother tongue, region, education level and the presence of children in households in order to render a representative sample of the general population.
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