Among young people, the Bass Pro Shops cap seems to be taking on a special significance. As with many trends, the reason this particular one has started is not entirely clear.
Was pro basketball player Kyle O’Quinn, a frequent wearer of the cap, responsible for some of its popularity? How about the Bass Pro Shops Pyramid, the tenth tallest pyramid in the world and home of the largest Bass Pro Shops, which went viral on TikTok in late 2020?1 Is it due to the Bass Pro Shops challenge (which features teens going for a swim in Bass Pro Shops aquariums and trying to go viral)?2
Or, are things much simpler than this: is it just a comfortable cap worn by people who love hunting, fishing, and the great outdoors?
In any case, the hashtag #bassproshops has amassed over 103 million video views on TikTok.
At LEO, we specialize in surveys, and we wanted to know: do those who regularly wear the cap actually hunt and/or fish? Keep reading to find out (and if you’re a fan of hunting, fishing, or the great outdoors in general, learn how to enter to win a $500 Bass Pro Shops/Cabela’s gift card with LEO!).
SIGN UP FOR LEO AND ENTER TO WIN A BASS PRO SHOPS OR CABELAS GIFT CARD
What is LEO anyway? We’re glad you asked!
Would you like to make some extra money while sharing your opinion in a 100% confidential environment, from anywhere, anytime? If so, LEO is the platform for you…and it’s completely free to use!
On LEO, you can complete online surveys on a variety of topics. After you complete each survey, you’ll receive LEO points that you can redeem for rewards (including PayPal transfers, Visa Prepaid cards, Starbucks Cards, Uber and Uber Eats gift cards, and more: check out the full list here).
We also run a variety of contests, and the prizes include cash, gift cards, and more.
This month, you could win a $500 Bass Pro Shops/Cabela’s gift card.
You could buy LOTS of caps with your winnings (or anything else you want, really).
ANYWAY…DO THOSE WHO WEAR BASS PRO SHOPS CAPS REALLY HUNT OR FISH?
Athleisure clothing (or clothing designed to participate in a particular activity – e.g. lululemon yoga pants) often prompts the question: do those wearing it actually participate in the activity it is designed for, or simply wear it because it’s comfortable or popular?
We wondered the same about the Bass Pro Shops trend, so we surveyed Canadians and Americans and asked them whether they have a Bass Pro Shops cap that they wear regularly or fairly often, and if they hunt or fish. Note: We completely understand that people who shop at Bass Pro Shops participate in other outdoor activities besides hunting and fishing, but we chose to focus on those ones for our article.
Our results reveal that 82% of Canadians and 84% of Americans who regularly wear a Bass Pro Shops cap or wear one fairly often also say they hunt and/or fish. Do these findings surprise you?
PROFILE OF CANADIANS AND AMERICANS WHO HUNT AND FISH
It goes without saying that hunting and fishing are obviously about much more than the cap you wear. Beyond the Bass Pro Shops cap trend, we were interested in understanding whether Canadians and Americans hunt and/or fish and their main reasons for doing so.
- 22% of Canadians and 28% of Americans hunt or fish
- 1% of Canadians and 1% of Americans only hunt;
- 16% of Canadians and 15% of Americans only fish;
- and 4% of Canadians and 11% of Americans do both.
In Canada, men (28%), Canadians aged 18-34 (26%) and residents of Atlantic Canada are more likely to say they hunt and/or fish.
In the United States, men (35%) are more likely to say they hunt and/or fish. Interestingly, Americans with a household income of over $100,000 per year are also more likely to say they do so.
What are the main reasons Canadians and Americans hunt and/or fish?
The top three reasons Canadians and Americans who hunt and/or fish do so are quite similar: spending time with their loved ones, connecting with nature, and stress reduction.
The top three reasons Canadians who hunt and/or fish do so are:
- To spend time with their friends/family (53%)
- To connect with nature/wildlife (49%)
- To reduce their stress levels (34%)/because it is exciting (34%)
The top three reasons Americans who hunt and/or fish do so are:
- To connect with nature/wildlife (48%)
- To spend time with their friends/family (43%)
- To reduce their stress levels (36%)
DO YOU HUNT/FISH? TELL US WHY IN THE COMMENTS BELOW!
This web survey was conducted from August 13-15, 2021, with 1,515 Canadians and 1,005 Americans, 18 years of age or older, randomly recruited from LEO’s online panel. The data was analyzed and weighted by our statisticians using 2016 Census reference variables (for the Canadian data) and 2010 US Census reference variables (for the American data) to render it representative of the opinions of Canadians and Americans.
Note: Leger Opinion is not affiliated with Bass Pro Shops/Cabela’s.
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