Your opinions were at the core of 2025 debates.

Let’s be honest, the first half of 2025 hasn’t exactly been calm. Between global tensions and economic uncertainty, it’s been a year full of big questions and shifting headlines. 

But through it all, the LEO community helped us make sense of it. 

By answering LEO surveys, members gave us valuable insight into how North Americans are feeling, reacting and making sense of the world around them.

Thanks to your responses, we’ve been able to track how people are perceiving, processing and responding to some of the year’s biggest issues. 

These opinions have fuelled meaningful conversations in the media, among government officials, and within the research community. 

Here’s what the LEO community helped bring to light so far this year. 

Trump Tariffs : A personal issue for Canadians

Donald Trump’s return to power in the U.S. marked a major shift early in 2025. 

Almost immediately, talk of new tariffs dominated headlines once again. 

With the potential economic ripple effects north of the border, LEO community responses helped paint a picture of a shared reality — one of financial pressure and the need to maintain balance. 

Here’s what Canadians had to say about tariffs: 

• There’s a strong concern about direct impacts like rising prices and a saturated market 
• Many want to protect Canada’s interests while keeping trade ties with the U.S. stable 
• There’s growing sensitivity toward buying Canadian, especially in the current climate 

Want to dig deeper? Check out more Leger’s studies on this topic: 

• Trump Tariffs: More Canadians and Americans Notice Price Increases 
• Tariffs: Canadians Split on Carney-Trump Meeting 
• Tariffs and Trade Tensions: Most Canadians See Rising Prices and Personal Financial Impact 

Environment, cost of living and health still top voter priorities

While trade tensions made global waves, Canadians were focused on the upcoming federal elections. 

Many of you shared your thoughts on political parties and their leaders, as well as your voting intentions. 

LEO survey data revealed what motivates voters and what gets in their way. The data also shed light on the kind of leadership people are hoping to see in Canada. 

Here’s what stood out to help understand the minds of Canadian voters: 

• The environment, cost of living and health remain top priorities for voters 
• Canadians are looking for parties with clear values and the ability to follow through 
• There’s still a gap between voting and feeling like it makes a real difference, especially among younger voters

Delve deeper into Leger’s insights on Canadian politics:

• Voting, Voices, and Values: Political Outlook of the New Generations 
• Post-Election: Half of Canadians are Satisfied with Election Outcome 
• Federal politics: Carney closing the gap 

Canada, the 51st state? A debate that sparked strong reactions

It might have started as a hypothetical, but it got people talking. However, the idea of Canada becoming America’s 51^st state sparked serious conversation. 

Thanks to your input, we have a clearer understanding of how Canadians and Americans feel about the idea and what it reveals beyond politics. 

Here’s what came through loud and clear: 

• The overwhelming majority of Canadians firmly reject the idea 
• Most Americans aren’t especially enthusiastic about it either 
• There’s a strong attachment to Canadian identity, regardless of economic or political comparisons 

This topic raised big questions about identity, autonomy, and core values. 

Read the full study: Canada, the 51^st state?

LEO, essential in 2025

As a member of the LEO community, your input has the power to influence the way leaders think. 

Here’s what your responses helped clarify this year: 

• How Canadians view economic uncertainty tied to global events 
• The current political climate in Canada 
• How Canadian and U.S. issues intersect — and differ 
• The values that guide your opinions and priorities 
• What matters most to the public, based on real, representative data

Every time you take a LEO survey, you’re a part of something bigger: 

• Helping governments understand public opinion 
• Helping businesses adapt and improve 
• Helping researchers build a clearer picture of our society

On LEO, your voice has a real impact

Every click, responses, and opinion provides valuable insight. 

The research that Leger publishes, shares, and uses across North America is powered by your input.

Got questions? LEO is here for you

The answers to your questions can be found in our FAQ. 

And if you can’t find what you’re looking for, just reach out. We’ve got your back.

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